电力营销现代化建设现状分析与前景研究

Status Quo Analysis and Prospect Research of Electric Power Marketing Modernization

面对市场竞争激烈的局面,为了使电力企业获得市场第一手信息、快速决策,需要建设面向市场的营销模式。本文分析了电力企业当前发展现状及存在的问题,研究了电力营销现代化模式,提出了电力营销现代化建设目标,展望了建设前景,为电力营销现代化模式初步形成提供了支撑参考。本文为电力企业获得社会效益与经济效益提出了参考建议。

In the fierce competition of market situation, in order to let power enterprises to obtain the independent mode of development, it is necessary to change the form of using the traditional marketing model, as to ensure electric power enterprises in the development of obtaining greater social benefits and economic benefits. This paper analyzes the status quo of electric power enterprises, researches existing problems in electric power marketing modernization, and further states the target and prospect of construction of electric power marketing modernization, providing guarantee for the initialization of electric power marketing modernization.