透过模因看隐喻的认知语用功能

On the Cognitive Pragmatic Features of Metaphor by Memes

道金斯(Dawkins)依据进化论提出来的模因属于一个文化信息单位。模因就是通过模仿而被复制的语言信息。隐喻既是生活中普遍的语言现象,更是一种思维方式;人们对隐喻的认知确保了语言模因的发生。从认知语用学视角,在关联理论指导下,假设语言形式与关联方式之间存在内在关联性,在动态模因语境(模仿、复制、发展)中解读隐喻的认知语用功能。

Basing on Theory of Evolution,Dawkins put forward the theory of memetics,serving as a unit of cultural information,and memes is copied to be a kind of language information by imitation. Metaphor is a way of thinking as well as a universal language phenomenon in life; people's cognition of metaphor ensures the occurrence of memes. From the perspective of cognitive pragmatics and under the guidance of relevance theory,this paper assumes that some inherent relevance may exist between language forms and relevance manner,and it also intends to interpret the cognitive pragmatics features of metaphor in the dynamic context of memes.