中国京剧的国际推广与传播策略

A Study about the Global Promotion and Spreading Strategies for Chinese Peking Opera

中国京剧的国际推广与传播,增强了中国文化软实力,扩大了中国传统文化的世界影响力,是中国文化走向世界的重要策略。从1919年中国京剧在海外传播至今,其传播方式发生了新的变化,但仍存在一些问题。本文对中国京剧的国际推广与传播进行了有效性实证考察,提出了相应的国际推广与传播策略。

Global promotion and spreading of Chinese Peking opera has strengthened the soft power of Chinese culture,increased the influence of Chinese traditional culture around the world,and it is one of China's important strategies to bring Chinese culture to the world. Since 1919 when Chinese Peking opera began to be spread to foreign countries,many new changes have happened to the spreading means of Peking opera,and there still exist some problems hindering the spreading of Peking opera. This paper conducted a valid empirical study about global promotion and spreading of Peking opera,and based on this study,this paper proposes corresponding strategies for global promotion and spreading of Peking opera.