《营销道德与营销文化》课程CUP教学模式探索

CUP Teaching Model Exploration of Marketing Ethics and Marketing Culture

现代远程教育的教育观念、运行机制、管理方式与传统教育教学有显著的区别,人才培养模式的改革不仅仅需要教学管理模式的探索,更需要教学模式的创新。《营销道德与营销文化》课程在教学实践过程中所运用的CUP教学模式,是基于多媒体网络条件下,充分利用三网合一的教学平台即电视、网络、手机多方位的整合资源,增大了学习资源的可选择性,提高了学生学习效率。

Distance Education has significant differences from traditional education in concept,operation mechanism and management.More explorations into teaching management models as well as the innovations of teaching models are needed for the reforms of talent training.Under the circumstances of multi-media network,CUP teaching model of Marketing Ethics and Marketing Culture aims to give the tree-in-one teaching platform a full play,i.e.the integrated resources of TV,the Internet and Mobile,for more learning options and better learning efficiency.