《网络营销实务》课程教学方法探究

On the Teaching Methods of Cyber Marketing Practice

随着互联网技术的日新月异,我国已经进入电子商务快速发展的时代。越来越多的传统行业开始试水线上运营,这一切为网络营销的发展奠定了坚实的基础。文章从贵州职业技术学院网络营销专业的实际出发,对《网络营销实务》课程的教学方法进行探究,力图让学生在掌握网络营销理论知识的同时提升动手实操能力,真正做到学以致用。

With the rapid development of the Internet technology,China has entered an era of e- commerce booming.More and more traditional industries have been trying online business,laying a solid foundation for cyber marketing.Taking the status quo of cyber marketing major of Cuizhou Vocational Technology Institute as the starting point,the author of this thesis has conducted some researches on the teaching methods of Cyber Marketing Practice,aiming to help students grasp the theoretical knowledge while enhancing their abilities for practical use.