供给侧改革下湖南株洲服装企业跨境电商发展路径探析

Analysis on the Development Path of Cross-border E-commerce of Hunan Zhuzhou Garment Enterprises under the Supply-side Reform

服装产业是株洲市的支柱型产业,存在产能过剩,去库存压力大等问题。为解决这些问题,推行供给侧结构性改革势在必行。发展跨境电商是服装企业进行供给侧结构性改革的有效途径。文章有针对性的提出建议以期解决株洲服装企业发展跨境电商面临的问题,推动株洲服装企业跨境电商的发展。

The garment industry is a pillar industry in Zhuzhou City,with problems such as overcapacity and high inventory pressure. In order to solve these problems,it is imperative to implement supply-side structural reforms. Developing cross-border e-commerce is an effective way for garment enterprises to carry out supply-side structural reforms. The article makes targeted suggestions to solve the problems faced by Zhuzhou clothing enterprises in developing cross-border e-commerce and to promote the development of cross-border e-commerce of Zhuzhou clothing enterprises.