摘要
平面广告中巧用和再创造图形,可以产生与受众“沟通”和“交流”图形语言境界,而这是作为视觉图形传达的关键。本文对图形语言传达形式进行分析,旨在对驾驭图形进行传达的方向性给予建议。
The skillful use and recreation of graphs can produce the picture language reading linked and communicate with the receivers. This paper is the key of the delivery of visual graphs, then analyses the delivery ways of graphs language, aiming at giving some advice on controlling graphs .
出处
《重庆商学院学报》
2002年第6期63-64,90,共3页
Journal of Chongqing Institute of Commerce
关键词
平面广告
图形语言
传达思路
advertising picture
language reading
delivery
