搭建海南"一站式"电子旅游平台创建旅游强省

Building a "One-Stop" E-Tourism Platform for Hainan Province

分析了旅游业的信息特征,探讨了信息技术、互联网技术引起的旅游业经营环境的变化,论述了电子商务在中国旅游业的发展现状和发展前景。在研究利用信息技术建立"虚拟旅游公司"的基础上,提出了搭建海南省基于英特网"一站式"的电子旅游平台的构想。

This paper examines the information characteristics of products and services in tourism, investigates into the changes in the distribution and marketing environments in tourism caused by the application of Internet technologies, provides a brief overview of the application of Ecommerce in Hainan's tourism, and identifies some key characteristics and trends in this aspect. After examining the importance of virtual tourism enterprises, the paper offers a concise proposal of establishing a 'onestop' Etourism system.