欧洲中文传媒的兴起、发展与现状

A Sketch of the Chinese Media in Europe:Past and Present

本文在追溯欧洲中文传媒自19世纪60年代出现以来的发展历程的基础上,重点勾勒了20世纪70年代后欧华传媒伴随着欧洲华人群体自身的发展变化而呈现的总体面貌,剖析了欧华报业、广播、电视及新兴网络期刊的市场、运作及受众特点。在新的世纪里,欧华传媒既面临着困难和挑战,也孕育着更大发展的机遇。欧华传媒的未来,应当是从经济运作到内容风格都以独具特色的“欧华化”,立足于世界华文传媒之林。

By tracing the early birth of the Chinese media in Europe and the historical process it has experienced , this paper examines how the Chinese media has been shaped and reshaped along with the changes of the Chinese immigrants themselves. Focus on marketing, management and audiences of European Chinese media, the paper reviews the developing trend of the Chinese media in Europe at the beginning of the 21st century, points out the potentials it has and the challenges it is facing. The paper suggests that Chinese media in Europe needs to adapt itself to the changing situation and highlight its potentials in the future .