中国公共关系现状解析及对策

Analysis and Countermeasures on the Present Situation of China's Public Relations

该文简述了中国公共关系的现状 ,即中国公关理论的科学性、完整性、系统性不够 ;中国的公关实务存在着各行其是、杂乱无章、多名目、不规范等问题 ;中国的公关教育与培训处在起步阶段 ,还不够成熟与完善。中国公关现状不尽人意的原因很多 ,如传入时间短、起点低 ;没有行业主管 ,政府支持不够 ;传播普及不力 ,弘扬推广乏术 ;理论实际脱节 ,职业鲜为人知 ;假冒公关泛滥 ,认识观念混乱等。作者指出 ,中国公关需要在理论上系统化、行业上规范化、教育上学科化、认识上科学化、宣传上大众化、实践上创新化。

Chinas PR theory is not sufficiently scientific, complete, and systematic. Chinas PR practice has the following problems: without considering the whole profession, without set rules, with too many undue variations or terms and irregularity. Chinas PR education and training are at the initiating stage, far from maturity and perfection. For this there are many reasons: PR in China develops for a short period of time, starting at a low level. No one takes charge of this profession. The governments support is insufficient. The dissemination isnt effective, without useful ways to carry forward the business. Theory is divorced from practice. Few people know the vocation while counterfeit PR spreads widely. Recognitions and concepts are in confusion. Chinas PR needs to be systemized theoretically, regulated professionally, specialized educationally, scientized perceptionally, popularized propagandistically, and innovated practically.