谈英文厂商名称的汉语翻译方法

On the Translation of English Names

厂商名称往往会影响到产品的形象、销售等重大问题 ,英文厂商名称翻译有其基本要求与注意的方面 ,在具体的英译汉过程中 ,主要有音译、意译、谐音联想、直译转换。

Brand names play an important role in the image,sales and other aspects of a product,so the translation of brand names involves some basic demands.In the practice of translation from English into Chinese, approaches utilized include transliteration,literal translation, transliteration and meaning implication, literaltranslation and adjustment,etc.