摘要
所谓新闻标题的“广告性”一方面体现了新闻标题的功能性 ,另一方面也体现了新闻标题的创意不俗、精美工巧的制作艺术要求。文章阐述了新闻标题艺术性的具体内涵 ,并结合实例重点论述在新闻标题制作中如何把握真实性和艺术性以实现新闻标题的“广告”
The 'advertising' features of news headlines refer to both their functions and the exquisite artistic requirements in making news headlines. This paper attempts to expound the connotation of artistry for news headlines, and through some examples discusses how to grasp the authenticity and artistry in news headlines so as to better the 'advertising' function of news headlines.
关键词
高校
新闻
标题
功能
真实性
艺术性
colleges and universities
news
headline
function
authenticity
artistry
