全球化营销过程的跨文化分析

An Analysis on the Cross-culture of Marketing in the Course of Globalization

全球化已是经济发展的一种趋势 ,如何在全球市场上争得一席之地是企业正在面对和极需解决的问题 ,对全球化营销过程的跨文化分析就是为解决这一复杂的系统问题尽一点力。在全球化的市场中 ,文化的差异是普遍存在的。怎样利用好这些文化差异以有利于企业在海外拓展市场是全球化营销的关键 ,其解决的方法就是认识文化差异和理解文化差异 ;同时也为加入了WTO的中国企业提供了一条走出去的思路。

Globalization has been a trend to economic development. How to acquire a bed of region in the global market is an urgent problem that many enterprises are facing. The purpose of the cross cultural analysis in the course of global marketing is to solve this problem as far as possible. The cultural differences are universal in the global market. How to make best of these cultural differences to explore the market aboard is very crucial. The key to solve it is to knowledge and to understand the cultural differences, which can at the same time provides Chinese enterprises after entering WTO with an outgoing method.