对电视娱乐节目类型变化的思考

On the Changes of Type of Recreational Program of TV

中国电视娱乐节目产制中存在追随节目类型变化的潮流而忽略了节目自身的维持和发展的问题。在电视业的竞争中更重要的是运用节目类型化的产制和消费惯例保持节目品牌的影响力 ,使节目品牌形象长期维护下去 。

In china, in the production of recreational program of TV, pay attention to trend of change of type and ignore maintenance and development of program. in the competitions of TV trade to keep effect of program, get good economic benefits is very important.