摘要
网络营销是随着科学技术发展 ,消费者价值观念变革 ,商业竞争加剧 ,互联网的广泛运用而出现的一种新的营销方式。它使企业可以真正做到以消费者为导向 ,与消费者进行双向的平等的沟通与交流。它是 2
Marketing online is a new sale method with the development of science and technology, the change of consumer's value point, the escalation of price war and the increasing usage of Internet With it the enterprise may make market strategy according to the requirement of consumer and equally exchange views with consumer It is the main form of marketing in the 21st century
出处
《湖南工业职业技术学院学报》
2002年第4期36-38,共3页
Journal of Hunan Industry Polytechnic