价格竞争有效性评价的神经网络模型

Neural Net Model for Evaluating Validity of Price Competition

本研究采用神经网络模型的方法 ,以产业组织理论为基础 ,对价格竞争有效性评价的问题进行了一定的探讨。认为可选用市场占有率、销售量、净利润和利润率四个指标利用建立的神经网络模型来评价价格竞争的有效性 。

The study, based on industrial organization theory, discusses the problem of evaluating the validity of price competition by the method of neural net model. The study claims that it is possible to evaluate the validity of price competition using the established neural net model by choosing 4 criteria: market share, sales volume, net profit and profit margin, and that by comparing the values of comprehensive estimation of neural net model before and after price competition, judge the validity of price competition.