价格战的博弈分析

Game Analysis of Price War

企业之间竞争加剧,价格战时常发生,从博弈的角度来分析,通过建立模型,最后可以得出唯一的纯策略纳什均衡解,即降价。当然,在竞争初期,通过价格战,竞争双方大大增加了用户从而提高市场占有率,但同时降低了ARPU,在注重利润的资本市场中,长期下去只会造成两败俱伤。然而,可以通过政府和市场相结合,对企业竞争行为进行规范,从而约束价格战。

The competition between enterprises pricks up.Price war often happens.Analyzed from the point of view of game ,through estab-lishing model,an only pure-poli cy Nash Equi -librium solution can be obtained,i.e.,deprecia-tion.Of course,at the early stage of competi-tion,both sides will greatly increase the number of customers and improve market occupation through price war.But,it will also re duce ARPU.In the profit -oriented capital market,both sides will suffer in the long run.How ever,the competition between enterprises can be regu-lated through the combi nation of government and market and the price war will be controlled.