摘要
品牌延伸策略是当今企业普遍所采用的一种发展策略 ,它主要包括单一化品牌策略和多元化品牌策略 ,这两种品牌延伸策略各有利弊。
The brand extension strategy is nowadays a kind of widespread development strategy. It mainly consists of simplification brand strategy and pluralism brand strategy and these two kinds of brand strategy have their own advantages and disadvantages.
出处
《湖北财经高等专科学校学报》
2002年第6期18-20,共3页
Journal of Hubei College of Finance and Economics
关键词
企业
利弊分析
品牌单一化
品牌多元化
品牌延伸策略
simplification of brand
pluralism of brand
Brand diversification
advantages and disadvantages
