入世初期我国企业的营销困惑与对策

Discussion on Marketing Bewilderment and Strategies of China's Enterprises at the Initial Stage After WTO Entry

入世后,我国企业正面临着更加激烈的市场压力,分析我国企业的营销现状和存在的困惑,认清我国企业与国外企业的差距,指出企业营销进一步发展与创新的方向,无疑对我国企业营销管理水平和竞争力的提升意义重大。本文提出入世初期,我国企业面临的营销困惑,分析产生困惑的原因,探讨企业采取怎样的对策才能走出困境。

In view of the Chinese enterprises fa ced with intense market competition after China' s entry into the WTO,the author is mot i-vated to make an analysis of the curre nt marketing situations and the ente rprises' bewilderment in order to pinpoint th e gap between Chinese and foreign enterprises as well as th e dimension of the Chinese enterpris es' further development and innovation for marketing.Besides,the author discusses what leads to marketing bewilderment of the enterprise s at the initial phase after China' s WTO entry and how they can walk out of the current dire straits.