摘要
入世后,中小企业面临更为严峻的竞争。主要从市场营销的角度,研究了中小企业的营销战略,以期能在全球竞争中立于不败之地。
After China's entrance to WTO,the middle and small enterprises have been facing with severer situations.In this paper,some strategies are analyzed from the marketing point of view to expect our enterprises would keep victory in the global com- petition.
关键词
入世
中小企业
营销战略
中国
WTO
middle and small enterprises
marketing
strategy
