辽宁省老年人消费观念与服装态度分析

Analysis on the Consuming Concept and the Attitude to the Clothes of Elderly Liaoning People

分析了辽宁地区城市老年人的消费观念和不同老年群体的消费观念特征、服装态度特征,对满足老年消费者的需要、开拓老年人服装市场具有参考价值。

In this paper , the author analyses the consuming idea of the old people in different cities in liaoning, the consuming idea characteristics of this age group, as well as the attitude to the clothes in each old group. It is believed that the above result has valuable reference to establishing and improving the clothes market of the old people.