选择进入国际市场方式的数量分析模式

Quantitative Analysis Model of Entering International Market

入世以后国外企业会大批涌入中国 ,与此同时 ,中国的企业也应该走出国门。企业进入国际市场的方式主要有三种 ,即贸易式进入 ,契约式进入和投资式进入。企业可以通过数量分析 ,对不同进入方式的成本、收入和利润作出估算和比较 ,以选择最佳的国际市场进入方式 ,打入国际市场 ,利用全球资源 ,发挥并扩大竞争优势 。

After China has joined the World Trade Organization, many foreign enterprises are going to enter China. At same time, the internal enterprises should go out of country. There are three ways to enter international market: export trade, contract trade, direct investment. The enterprises could find the best way of joining the international market through quantitative analysis and comparison of cost, earnings, profits estimate, so as to enter international marketing, make use of global resources, bring the superiority into play, strive for long range.