信息化趋势下市场营销的信息分析

Information Analysis of Marketing in the Information Tendency Society

与信息科学理论紧密结合 ,着重从市场营销所一贯遵循的信息原则到知识营销新理念指导下市场营销观念的转变 ,再到信息技术的兴起创造市场营销发展的新趋势这一过程 。

This article applies the theory of information science and emphasizes the information principle with which marketing always complies and new marketing ideas directed by the new theory of knowledge marketing.The new tendency created by the new information technology is explained and the process of informationalization in marketing is demonstrated.