摘要
甘肃属于资源大省 ,有一定的区位优势。通过政府宣传定位 ,政府、企业、媒体、民众四轮驱动 ,借鉴外省经验 ,支持甘肃品牌建设 。
This article mainly speaks of how to build a good brand and how important the brand is In order to improve Gansu pronvice economy and make people live a good life,the goverment,the enterprise and the media must take united actions to build a lot of worldwide companies which are famous for their products and brands Only through this way can Gansu pronvice economy has a good future
出处
《兰州商学院学报》
2002年第6期84-86,共3页
Journal of Lanzhou Commercial College
关键词
甘肃
品牌战略
品牌建设
brand
brand construction
culture communiction
resume
