论健康消费的社会结构

ON THE SOCIAL STRUCTURE OF HEALTHINESS CONSUMPTION

健康消费者的口味和偏好既不是内在的,也不是固定不变的,而是被社会构筑的,是动态的,且在这种动态中所追求的不是口味众一化而是区别分化.由于个体的社会经济地位通过社会化过程在主观性结构中的反映,使得一般性健康消费对之于发展性健康消费,形成时间上、经济上和文化上的差距,发展性健康消费之间形成相互攀升与竞赛亦成为必然.本文结论:尽管推动健康消费结构演变的显见条件,是社会经济增长和人们收入分配的增加,然而,社会经济增长却是在收入分配失调的基础上进行的,如此,增长并不能保证健康消费结构组合与流向的当然走向.既然经济增长是内生于社会结构之中的,那么,健康消费结构的流向就不仅仅是个经济问题,社会结构中的其他因素都必将对其发生影响.

The tastes and preferences of sports consumers are based on society and are dynamic rather than inherence or fixed. In such a dynamic state differentiation in taste is pursued. During the process of socialization, the reflection of the individual social and economic status in the subjective structure creates gaps in time and culture between general healthiness consumption and developing healthiness consumption and makes inevitable compitions between developing healthiness consumptions. It is concluded that although the main conditions of stimulating the social structure of healthiness consumption to evolve are the increase in people's income and distribution and the development of social economy, Which is carried out on the basis of the imbalance between income and distribution. Hence, the increase can't guarantee the natural trend of the social structure of healthiness consumption. Since economic development is inherent in the social structure, The evolution of the structure combination of healthiness consumption is more than an economic problem and is affected by other factors in this structure. 