沉默的螺旋理论下高校网络舆情管理对策研究

Study on Countermeasures for the managing Colleges Internet Public Opinion Based on the Theory of “The Spiral of Silence”

在接近个体全覆盖完成态的自媒体时代,网络舆情的传播过程对"沉默的螺旋"理论所适用的范围、边界及效用方式提出了新的要求与设想。因此,高校在进行网络舆情管理工作时,应根据沉默的螺旋理论下的现实困境及时调整现有管理方式、制定有效对策,以确保高校网络舆情工作的有序进行。

It is well-known that the mobile Internet’s popularity covers almost everyone in the era of we-media.Therefore,it is clear that the spread of Internet public opinion requires new application limits,setting up boundaries.On the other hand,Internet public opinion needs to operate according to the theory of'The spiral of silence'.There is no doubt that colleges should adjust their managements of Internet public opinion so ad to ensure the efficiency and quality of their publicity work.