有效发挥公共关系传播中非语言的应用

Play an Effective Application of Non-Verbal Language in Public Relations Communication

公共关系的传播沟通中,语言交流是重要的沟通手段,非语言沟通也起重要作用,有效用非语言表达思想感情,使交流得到辅助和增进。有时,就单一传递信息而言,公关非语言所表达出来的信息要比公关语言更富有表现力和感染力。适时准确地运用非语言传播沟通,对于协调双方交流,提高交流质量有积极作用。

In the spread and communication of public relations,verbal communication is an important means of communication, and non-verbal communication also plays an important role.Effective use of non-verbal language can express thoughts and feelings that get aid and enhance communication.Sometimes,in the transmission of information,the non-verbal language is more expressive and contagious verbal language.Timely and accurate use of non-verbal communication has a positive effect on coordinating communication and enhancing the communication quality .