高职营销类专业工学结合实践教学研究

Research on the Combination of Learning with Working Practice Teaching in Marketing Major of Higher Vocational Colleges

在高职市场营销专业中长期存在"理论重于实践",实践环节设计不合理。学生在实践教学中无法学习和掌握相应的知识,使学生对专业的热情产生极大的负面影响。本文研究的是基于工学结合如何更有效地构建高职市场营销专业实践教学,探索行之有效的实践教学体系,进一步提升教学水平和学生的能力。

Unreasonable designs of internship and practical training always exist in marketing major of higher vocational colle-ges for a long time.Students can't study and grasp corresponding knowledge in the practical teaching,which produces reat neg-ative effects on students'enthusiasm for profession.This article researches on how to effectively construct the practice teaching of marketing major of higher vocational colleges based on combination of learning with working,explore effective practical teaching system,and further promote teaching level and students'ability.