摘要
如今已是全球化的新时代,人们的跨文化意识愈来愈强烈。本文将从跨文化视角解析品牌名称中所蕴藏的文化观及地域文化,并且结合品牌案例进行具体分析,以期探讨品牌名称之后的文化意义。
Today is a new era of globalization,and people's cross-cultural awareness is more and more strong.This paper, combining with brand specific cases,analyzes cultural view and regional culture hidden in brand names from an intercultural perspective ,in order to explore the cultural meaning of the brand name after.
关键词
跨文化
品牌名称
文化意义
cross culture
brand name
cultural significance
