O2O模式背景下的移动电子商务发展分析

Analysis of Mobile Electronic Commerce Development under the Background of O2O Model

随着科学技术的加速发展,移动互联网逐渐融入人们生活,以互联网为依托的电子商务也进入了迅速发展时期。电子商务的发展,促使线上和线下、实物和信息之间的联系更加紧密,而O2O让电子商务进入了一个新的发展阶段。本文介绍了O2O模式的含义和特征,分析了O2O模式背景下电子商务发展的状况,并提出目前我国电子商务发展中存在的问题和解决对策,最后对O2O模式背景下电子商务发展的机遇与挑战进行综合,希望能够有助于电子商务的发展。

With the accelerated development of science and technology,the mobile Internet gradually into people's lives,the e-lectronic commerce based on the Internet has entered a period of rapid development.The development of electronic commerce, between the online and offline,physical and information more closely,and O2O makes e -commerce has entered a new stage of development.This paper introduces the concept and characteristics of O2O mode,analyzes the status of the development of e-lectronic commerce in O2O mode,and puts forward the countermeasures to solve the existing and development of electronic commerce in China in the last issue,opportunities and challenges for the development of e -commerce O2O model under com-prehensively,hoping to contribute to the development of electronic commerce.