生态翻译学视角下的旅游宣传语翻译的研究

A Study of Tourism Slogan Translation from the Perspective of Eco-translatology

生态翻译学主要以适应性原则和三维翻译转换方法为基础,在旅游宣传语翻译中的应用可以使其表意更加直观、生动、形象。本文首先对生态翻译学的理论基础和旅游宣传语特点进行介绍,进而分析生态翻译学对于旅游宣传语翻译的指导作用。在此基础上,具体研究基于生态翻译学视角的旅游宣传语翻译策略,包括语言适应性转换、文化适应性转换、交际适应性转换等。

Based on adaptive principle and three-dimensional transformation,the application of eco-translatology into the tourism slogan translation makes the expression more intuitive,vivid and picturesque. This paper first introduces eco-translatology and the features of tourism slogan. The eco-translatology offers guidance to tourism slogan translation. Translation strategies of tourism slogan from the prospective of eco-translatology are linguistic adaptivetransformation,cultural adaptive transformation and communicate adaptive transformation.