基于跨文化能力的商英专业课程设置、教材编写与教学模式研究

Research on the Curriculum Setting,Textbook Writing and Teaching Mode of Business English Major Based on Cross-cultural Competence

商务英语专业该如何发展,跨文化商务英语思维能力该如何培养,与此有关的专业领域课程该如何设置,教材如何编写,为达此目标该采用什么样的教学模式,诸如此类问题急需探讨并加以解决。作为跨文化商务英语交际能力的一部分,跨文化商务英语思维能力有其特殊性;正因为其特殊性,设置的课程及其教学模式应该有别于普通英语专业和翻译专业。

Such Questions as how the business English major should develop,how the intercultural business English thinking ability should be cultivated,how to set up relevant specialized courses,how to write textbooks,and what kind of teaching mode should be adopted to achieve this goal need to be discussed and solved urgently. As part of the intercultural business English communication ability,cross-cultural business English thinking ability has its own particularity;because of its particularity,the set course and its teaching mode should be different from the ordinary English major and translation major.