从《小猪佩奇》看启蒙动画文学成功的要素

A Study on the Elements of Success of Enlightenment Animation Literature from “Peppa Pig”

动画作为一门新兴的产业,融合了娱乐、商业性、教育性等多个特征,成了现代行业中一支有力的生力军。本文结合我国本土动画政策及发展现状,分析欧美动漫大国的动画发展特征,总结出一种新的动画形式——启蒙动画,并分析启蒙动画作为动画产业之一成功的要素及意义。

Animation,as an emerging industry,combines entertainment,commerciality,education and other characteristics.And it has become a powerful force in the modern industry.This paper analyzes the animation development characteristics of the anime countries such as the United States and the European countries,combining China’s local animation policy and development status.It then summarizes a new form of animation——enlightenment animation,and analyzes what elements contribute to the success of the enlightenment animation as one form of the animation industry.Finally,it explores the significance of successful enlightenment animation.