自媒体2.0时代下辅导员网络媒体形象对思想政治教育效能的影响

The Influence of the Network Media Image of Instructors on the Effectiveness of Ideological and Political Education in the Era of We-Media 2.0

自媒体的即时性、海量性、互动性加快了思想政治教育的内容更新、丰富和交融。在自媒体迭代更新的当下,只有积极研究辅导员网络媒体形象特点,构建辅导员网络媒体形象,才能主动掌握话语权,占领宣传阵地,提高思想政治教育效能。

The immediacy,magnanimity and interaction of we-media have accelerated the content renewal.It has become the driving force for the rapid development of college students’ideological and political education.At the moment of we-media iteration updatation,by studying the characteristics of network media images of counselors,it can actively construct the network media image of counselors.We can take the initiative to grasp the right to speak,take the initiative to occupy the propaganda position and take the initiative to improve the effectiveness of ideological and political education.