SMCR传播模型视角下妇女宣传工作的现状与思考

Current Status and Thinking on Women's Propaganda Work from the Perspective of SMCR Mode

妇女宣传从本质上讲是一种信息传播。妇女宣传工作在很大程度上也遵循着一定的传播范式,适合用一定的传播模型来进行解释。本文选用了贝罗的SMCR传播模式,从信息源的角度建议妇联应在提升妇联组织知名度和影响力的同时加强对妇联干部宣传工作能力的提升;从传播内容的角度建议加强对本地女性精神资源的挖掘、内容的适用性及体系化的考虑;从传播通道的角度建议强调多种媒体的深度融合相互补充;从传播接收者的角度建议重视接受者向传播者的转变以及反馈机制的建立。

Women’s propaganda work is essentially an information communication.To a large extent,women’s propaganda work also follows a certain communication paradigm and can be explained by a certain communication model.This paper chooses Berlo’s SMCR mode of communication,and suggests that the Women’s Federation should enhance the awareness and influence while enhancing the ability of Women’s Federation cadres to publicize;strengthen the excavation of local women’s spiritual resources,the applicability and systematization of the content;emphasize the deep integration and complementarities of various media;and pay more attention to the change from receivers to disseminators and the establishment of feedback mechanism.