湖南外贸转型升级背景下高职商务英语本土化研究

Localization Research on the Business English in Higher Vocational Colleges under the Background of Transformation and Upgradation of Hunan's Foreign Trade

在经济"新常态"下,湖南省的对外贸易转型升级到了关键时期,在回顾我省对外贸易面临的困难和发展变化的基础上,研究了高职商务英语当前所面临的机遇和挑战,进而提出了高职商务英语本土化发展的思路。

In the ecomomic“New Normal”,the transformation and upgradation of foreign trade of Hunan has come to a crucial age.Based on the review of foreign trade development process of Hunan,this paper studies the characteristic and chanllege of foreign trade development,and puts forward the ideas of upgradation and localization of business English education.