论化妆品说明书的美感及其在翻译中的体现

On the Aesthetic Effort of Cosmetics Instructions and Its Translation

化妆品作为一种特殊的消费品,长期以来备受关注。优秀的化妆品说明书及其翻译应注重美感。例如对称美、流畅美、音韵美、精练美和修辞美。作者认为阅读化妆品说明书,除了能增加产品知识外,还能让消费者获得美的享受,从而促进消费。

As a special kind of consumer goods,cosmetics always attract attentions.The author in the study finds that excellent cosmetics instructions and their translations are also of aesthetic charm,such as the beauty of balance,of fluency,of sound,and of conciseness as well as rhetoric beauty in reading cosmetics instructions and doing its translation,we cannot only get to know the product,but also experience an aesthetic enjoyment.