新形势下大学生工作品牌建设探析

A Probe into the Construction of University Students’ Work Brand under the New Situation

高等教育体制改革越来越强调以生为本理念,高等院校的学生工作担负着服务学生、管理学生、教育学生的重任,创新观念、建设大学生工作品牌不但是提高学生凝聚力的重要手段,是提升院校教育质量及综合竞争力的重要措施,更是新形势下开展大学生思想政治教育的有效途径。下面从大学生工作品牌建设的作用入手,简单分析高校建设大学生工作品牌的若干实践案例,从中获得启示,探索新形势下加强大学生工作品牌建设的途径,从而为高校进一步建设大学生工作品牌提供一定的借鉴。

The reform of higher education system increasingly emphasizes the student-centered concept.The student work in institutions of higher learning shoulders the heavy responsibility of serving,managing and educating students.Innovating the concept and building the brand of student work are not only the important means to improve the cohesion of students,but also the important measures to improve the quality of education and comprehensive competitiveness of institutions of higher learning.It is also an effective way to carry out the ideological and political education of college students under the new situation.Starting from the role of university students’work brand building,this paper briefly analyses some practical cases of university students’work brand building,from which we can get inspiration and explore ways to strengthen university students’work brand building under the new situation,so as to provide some reference for university students’work brand building.