南攻 北守——冷荣泉细说中国网通集团南北战略

Invading South white Defending North -Mr. Leng Rongquan Illustrates China Netcom Group's Strategy

入秋以来的中国电信业显得很忙:中国电信着急上市,中国联通加鞭VDMA,中国移动力推MMS.在四大电信运营商里,惟有中国网通似乎低调了些.然而,看起来平静的中国网通集团却正在悄悄上演"南征北战".11月15日,中国网通集团成立整整半年,记者采访了分管市场经营和网络运行的中国网通集团副总裁冷荣泉.在一个半小时的采访里冷总全面诠释了中国网通集团"南攻北守"的经营战略.

China telecom industry has been busy since this fall: China Telecom is busy in its IPO effort; China Unicom is speeding up its CDMA; China Mobile is promoting its MMS. It seems that only China Netcom Group keeps a low profile among the four Giant telecom operators. The seemingly quiet China Netcom Group, however, is launching its version of "fighting on the battlefields of both South and North China" (a classic Chinese film). The journalist of China Telecom Trade had an interview with Mr. Leng Rongquan, vice president of China Netcom Group who is in charge of the marketing strategy and network operation, on November 11 when China Netcom Group was half a year old. Mr. LENG explained China Netcom Group's strategy of invading into South China while defending the North China: developing new territories of South China by means of setting up joint stock subsidiaries while tapping the market potentials of North China by means of service innovation.