摘要
分别从区域特色、品牌知名度、品牌价值和品牌管控等方面具体介绍湖北茶叶区域公用品牌发展的特点,分析当前主要面临的困难,并针对壮大鄂茶区域公用品牌提出合理化对策与建议。
This research introduces the characteristics of regional public brand of Hubei tea from the aspects of regional feature,brand awareness,brand value and brand control,analyses the main difficulties currently faced,puts forward reasonable countermeasures and suggestions for strengthening the regional public brand of Hubei tea.
作者
曾维超
唐海燕
杨玻
ZENG Wei-chao;TANG Hai-yan;YANG Bo(Fruit and Tea Office of Hubei Provincial,Wuhan430070,China;Hubei Vocational College of Bio-Technology,Wuhan430070,China;Agricultural Service Center of Dong Nationality Township in Changtan River,Xuan'en445500,Hubei,China)
出处
《湖北农业科学》
2019年第S1期101-102,共2页
Hubei Agricultural Sciences
关键词
鄂茶
区域
公用品牌
Hubei tea
regional
public brand
