中国邮政跨界电商的SWOT分析及对策研究

SWOT Analysis and Countermeasure Suggestion of Cross-border E-commerce in China Post

电商与物流相伴相生,近年来国内电子商务的爆发式增长给物流行业尤其是快递业务带来了前所未有的发展空间,越来越多的企业涉足电商业务,包括知名快递公司圆通、中通、顺丰等,中国邮政也与TOM集团联合推出了"邮乐网"。在这样的背景下,物流企业跨界电商能否根据自身特点扬长避短、抓住机遇,在电商这个大市场中占领一席之地,取决于企业自身的管理与发展对策。以中国邮政为例,对其开展跨界电商业务现状进行SWOT分析,提出合理的改善对策。

E-commerce and logistics are accompanied by each other.The explosive growth of domestic e-commerce in recerrt years has brought unprecedented development space to the logistics industry,especially the express business.More and more enterprises are involved in e-commerce business,including Yuantong,Zhongtong and Shunfeng,which are famous express companies as'three links and one access'.China Post and TOM are also involved in and jointly launched the'ule.com'.In this context,whether the logistics enterprises,according to their own characteristics,can seize the opportunity to gain a place in the large market of e-commerce depends on the management and development strategies of themselves.Taking China Post as an example,this paper makes SWOT analysis of its cross-border e-commerce status.