摘要
根据数字图书馆的特点,提出数字图书馆的建设应采用适当的市场营销优化组合策略,才能较好地发展。该文还具体分析了产品、价格、销售渠道、促销四要素在数字图书馆建设中的应用。
This paper made an analysis of the characteristics of digital library as well as the application of product designing,pricing,distributing and promoting in the line of digital librarys development and proposed that optimizing marketing strategies is important for digital librarys growth
出处
《鹭江职业大学学报》
2002年第4期106-109,共4页
Journal of Lujiang University