浅议市场营销优化组合策略在数字图书馆中的应用

Marketing Strategies in Digital Library's Growth

根据数字图书馆的特点,提出数字图书馆的建设应采用适当的市场营销优化组合策略,才能较好地发展。该文还具体分析了产品、价格、销售渠道、促销四要素在数字图书馆建设中的应用。

This paper made an analysis of the characteristics of digital library as well as the application of product designing,pricing,distributing and promoting in the line of digital librarys development and proposed that optimizing marketing strategies is important for digital librarys growth