汽车促销与广告宣传艺术的泛化发展

On the diversion development of sale promotion and the art of advertisement of motor vehicles

何为广告宣传,至今仍然缺乏公认的结论。在学术领域,人们常常将广告和宣传统称为"广告宣传"。其实,随着产品促销实践,尤其是汽车促销实践的深化,不但促成了广告与宣传的分化,而且促进了广告和宣传的泛化。现代广告宣传,无论是内容还是形式,都已突破传统的囹圄,向着日益丰富化的方向发展。

There is no universal agreement on the definition of advertisement and publicity in today's world . In the academic field,people call advertisement and publicity together as public advertisement. But in fact, in the practice of products' salepromotion, especially with the deepgoing of the practice of automobile salepromotion, the business of sale promotion is divided into two different parts, that is ,publicity and advertisement. Moreover, the approaches of publicity and advertisement have become extensive. Modern publicity and advertisement, whether in their forms or tactics, have broken through the traditional barriers and advanced toward the direction of diversion and varieties.