职业需求导向下的市场调查与预测课程改革研究

Research on the reform of market survey and prediction course under the guidance of vocational demand

分析了市场调查与预测课程改革存在的问题:课程定位不清,教学方法单一,并结合这些问题提出了推动市场调查与预测课程改革的有效途径:强化课程内容与未来职业需求之间的契合度,融合理实一体化与项目情境化教学方法,根据市场调查与预测课堂的教学成效,对教学方案进行适当调整,这能提高市场调查与预测课程教学的质量与效率,从而为社会提供更多具有职业技能和综合素质的专业调研人才。

This paper analyses the problems existing in the course reform of market investigation and prediction: unclear curriculum orientation and single teaching method. Combining these problems,it puts forward effective ways to promote the course reform of market investigation and prediction: strengthening the conformity between curriculum content and future career needs,and integrating the integration of theory and reality with project situational teaching method. The teaching effect and the appropriate adjustment of the teaching plan can improve the quality and efficiency of the course of market investigation and prediction, thus providing more professional research talents with vocational skills and comprehensive quality for the society.