互联网条件下石油石化国企话语力刍议

An Initial Study on the Voice of State-owned Petroleum and Petrochemical Enterprises in the Internet Environment

本文分析了石油石化国企在互联网条件下话语力面临的挑战,提出了多层次的应对措施。通过话语力再造,再树新形象,再创新优势。

The paper makes an analysis of the challenges for the voice of state-owned petroleum and petrochemical enterprises in the Internet environment and presents multiple measures to address these challenges. Through the regaining of voice, new images and advantages can be expected.