跨越“塔西佗陷阱”——自媒体时代主流话语权的困境与突围

Overcoming the“Tacitus Trap”——Predicament and Breakthrough of the Mainstream Power of Discourse in the We-Media Era

自媒体的勃兴打破了主流话语权的垄断地位,主流话语主体在社会热点和重大新闻事件中的遮掩、回避和滞后,则将其推入了"塔西佗陷阱"之中。面对自媒体对话语权的争夺,坚守立场,提高主流话语主体公信力;主动出击,抢占话语先机;增强认同,合理设置话语主题;因势利导,优化创新话语载体是主流话语权在自媒体时代下走出困境的可行路径。

The emergence and flourish of We-media in China has undermined the monopoly position of the mainstream power of discourse.Meanwhile,the mainstream media have demonstrated their inability,ignorance and passiveness regarding some important and hot spot social news,through which gives rise to the"Tacitus Trap".Therefore,in order to compete with the We-media for the power of discourse,the mainstream media should not only adhere to their long-lasting standpoint and improve the credibility,but also seize opportunities to make quick responses toward the newly-occurred social events.In order to overcome the"Tacitus Trap",the mainstream media should also reasonably set up the topics of their reporting,and reform the discourse instruments,so as to acquire more social recognition.