水利形象的再现与塑造——基于1949年以来中国水利题材邮票的调查与分析

Representation and Building of the Images of Water Conservancy: Investigation and Analysis Based on Stamps of Water Conservancy Theme in China Since 1949

在对1949以来中国发行的水利邮票系统整理与分析的基础上,借鉴新闻学相关知识,对邮票反映的水利形象进行了分析和思考。总体来看,邮票反映的水利形象可归纳为:水利是国民经济和社会发展的重要组成部分,防洪、灌溉与城乡供水以及大型水电站建设是水利建设的主要任务,现阶段水利发展前景良好,水利人具有无私奉献和团结协作、顽强拼搏的优良作风,水利建设和发展的环境优美。邮票上的水利形象基本反映了中国60年来水利发展的实际形象,但与客观、真实的水利形象相比,还存在一定偏差,建议水利部门积极加强与国家邮政管理部门的沟通,从思想认识、选题规划、科普宣传以及特色文化建设等方面加强对邮票中水利形象的塑造,为新时期水利发展创造良好的外部环境。

Stamps have always been known as 'State Appearance Card ',and stamps of water conservancy play an important part in the building of the images of state water conservancy. Based on the systematic organization and analysis of water conservancy stamps issued by new China,this paper analyzes and reflects on the images of water conservancy represented by stamps according to the relevant knowledge of journalism. In general,the images of water conservancy represented by stamps can be summarized as follows:Firstly, water conservancy is an important part of national economic and social development; Secondly,flood prevention,irrigation,water supply in urban and rural areas,and the construction of large hydropower plants are major missions of water conservancy construction; Thirdly, the prospect of water conservancy development in present stage is fine;Fourthly,people working in water conservancy reflect the virtues such as selfless devotion, team spirit,perseverance and persistence; Finally, the environment of the construction and development of water conservancy is beautiful. The images of water conservancy mirrored in stamps have shown the development of water conservancy over the last sixty years since the founding of China,though there are some deviations compared with the objective and real image of water conservancy. Major cause of the deviation lies in the inadequate understanding of water conservancy of the postal administration. This paper proposes that the active communication between water conservancy department and the postal administration in terms of ideology,theme-selection,popularization of science and construction of special culture should be strengthened. Then the building of the image of water conservancy can be improved and a favorable external environment for the development of water conservancy in a new era can be available.