论招生考试媒体的社会责任

On Social Respossibility of Admission Examination Media

招生考试媒体作为行业资讯传播平台,是媒体的一个特殊类型,是企业公民的一员。因此,招生考试媒体除了要履行真实、准确、全面、客观等一般新闻媒体的社会责任外,还要履行行业媒体的特定责任:传递招生考试信息,促进招生考试公平;探索现代考试文化,推进考试科学发展;建立全新媒体范式,满足社会多元文化需求。

This article holds that,as a platform of disseminate information and a typical member of media industry,the admission examination media have to shoulder not only the general social responsibility of spreading information in a true,accurate,comprehensive and objective way,but also the specific duties of passing the entrance examination information to promote the fair entrance examination;exploring the modern examination culture to promote the scientific development of the examination;setting up models of new media to meet the diverse social and cultural needs.