新高考招生制度改革下专业宣传策略探析

Analysis of Strategies of Disciplines Publicity in Context of Admission System Reform of New Gaokao

新高考招生综合制度改革给专业招生带来较为明显的冲击,对专业招生宣传提出了新的要求。在分析传统招生宣传弊端的基础上,从全员、全程、全面、全时段开展宣传,宣传资料和手段多元化,加强专业频道建设,利用招生大数据建立专业生源基地,调整专业设置突出人才培养特色,将招生、人才培养、就业作为一个系统工程考虑等六个方面给专业招生宣传提出了建议。

The reform of comprehensive admission system of the new gaokao has brought aboutgreat impact on admission of students for various majors and disciplines, and imposed higher require-ment on the publicity of disciplines. This article, based on a brief analysis of the shortcomings oftraditional publicity of disciplines, presents six pieces of suggestions for the reform, including how toadvertise the strong points of the disciplines, the diversification of publicity information and ways,the construction of professional channels, the establishment of talent banks with the help of mass data;training & cultivation of talents with typical characteristics;and how to integrate admission, tal-ent cultivation and employment as a whole system as well.