高考招生制度改革背景下的高校招生宣传队伍建设探析——以丽水职业技术学院为例

On Teambuilding for Publicity of Enrollment in University in Context of Enrollment System Reform of Gaokao

新高考招生制度改革中,专业平行志愿的填报方式,使高校的各专业作为独立的志愿填报单位,直接面对着考生的选择。通过分析目前高校普遍采用的招生部门主导的专职宣传队伍与二级学院分片包干的宣传机制两种模式的优劣,提出了招生部门与二级学院相结合的重点生源地负责制宣传队伍建设,并介绍了具体做法。

With the reform of the new enrollment system for gaokao,the mode of parallel appli?cation for major and discipline in university forces universities to become independent units of re?cruitment who directly confront the candidates'choices.Based on the analysis of the advantages and disadvantages of the two modes of the professional propaganda team led by the enrollment depart?ment and the Propaganda Mechanism of the sub-division and contractual work of the secondary col?lege,this paper puts forward methods and suggestions about the construction of propaganda team to recruit the targeted candidates in specific districts,the way which requires a joint effort of enroll?ment department with the secondary college.